Where Are Marriott Points Most Valuable? A Data-Driven Look at Redemption Rates for 2025

Maximizing Your Marriott Bonvoy Points: The Best (and Worst) Redemptions

Marriott Bonvoy points can vary significantly in value depending on where you redeem them. To help travelers get the most out of their points, I analyzed redemption data from hotels worldwide and calculated the average cents per point (CPP) in each country and region.

The results reveal key insights for points maximizers:

• Best Value Countries and Regions: Some destinations consistently provide higher CPP, meaning your points go further in these locations. If you're looking for aspirational redemptions or luxury stays at a discount, these are the places to target.

• Low-Value Redemptions: Conversely, in certain high-demand markets, the cash cost of hotels remains high, but Marriott’s dynamic pricing can dilute the value of points. These locations might be better suited for cash bookings rather than using points.

• Strategic Planning: Savvy travelers should consider CPP as part of their decision-making process—not just for one-off trips but also for long-term point accumulation and redemption strategies. Whether you're saving for a bucket-list destination or just looking for a solid deal, understanding how Marriott prices its points globally can give you an edge.

Whether you’re planning a luxurious getaway or seeking the best value for your points, knowing where to redeem strategically can make a big difference.

🤓 For a deep dive into the code, check out my Deepnote notebook here: 🔗 Code, Analysis, and Visualizations